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Prá começar

18 March 2006

uau!

Many of us on this side of the music business (the consumer side) have been saying that the old logic is a myth, and that trading songs via P2P actually encourages people to buy more music. They are exposed to more bands and a wider variety of music. They get a chance to get excited about new music in a much more direct and natural way. They aren't told about it by an advertisement or a video. They find it on their own or a friend tells them about it. They check it out, they like it, then they go to the store and buy the CD. And they probably buy more than just that one CD while they're there.

um ótimo texto sobre o sucesso dos artic monkeys, que fizeram exatamente o contrário do que "deveriam" no que se trata a marketing e vendas.

ps: ouvindo scummy.

escrito por madame min  

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